Special to Globe and Mail Update
Rob Blackstien May 10, 2005 at 3:20 PM EDT
What do the death of a loved one, divorce and moving have in common?
The first two will often result in you needing some couch time, while the third involves lifting couches. But a clearer connection is that these three events can be found at the top of the list of life’s most stressful events. And while you’re best advised to seek help dealing with the first two elsewhere, AMJ Campbell Inc. has developed software that can help alleviate some of the stress associated with moving.
Move Complete is proprietary software made specifically for the moving industry. It’s designed to create efficiencies at every point of the process, the company says, from estimating and confirming orders to dispatching, planning and execution of the move. It also covers accounting, invoicing and collection, to after-sales customer service and claims resolution.
In other words, virtually every aspect of AMJ’s business is touched by Move Complete, but it’s essentially invisible to the customer.
Rhonda Payne, office manager for AMJ Campbell Mississauga Household, the company’s largest corporate shop, was directly involved in the creation of Move Complete. She shared 14 years of experience gained from filling various roles within the company, acting as a consultant to the mover’s IT department. Later, her office acted as the “guinea pigs” to beta test the software.
“We knew we needed something … and we wanted to have our say in how we wanted this product [to] work,” she says.
Move Complete is a Web-based application that allows AMJ’s salespeople to prepare estimates within customers’ homes using Hewlett-Packard PDAs running Windows CE, explains AMJ chief financial officer Richard Smith, who also oversees the IT department. Once estimates are approved, the PDAs get synchronized on the salesperson’s laptop or desktop for central data storage. All the customer’s move information is then automatically transferred from the system sales module to the dispatch module, where the move planning and execution process occurs. Once the move is complete, data is uploaded to the accounting system for invoicing and collection.
Move Complete runs on Windows 2003 Server and uses a Microsoft SQL Server database. It was written with ASP.net, XML, HTML, DHTML and JavaScript. Although it’s a proprietary solution, Mr. Bowser says licensing the product to independent movers is something AMJ is considering. Licensing fees would certainly help recoup the development costs that totalled almost $2-million, he says.
The greatest advantage the system offers, says AMJ president and CEO Bruce Bowser, “is the wireless estimating capability. Traditionally we’d have to go into a customer’s home and view the [objects to be moved], handwrite it all out and then come back and hook up to a computer at the office, go through a sort of long procedure in our industry to come out with a quote.”
Now, he explains, salespeople walk in armed with their handheld device. As customers walk them through the house, the salesperson clicks on each individual room and up pops a list of all the potential items in that room. They simply click on each item the customer has in order to create a complete inventory. And because the average weight of each item is pre-configured into the system, the guesswork of estimating weights is taken out of the equation.
In the past, Mr. Bowser says the salesperson’s estimate might have been within 15 per cent of the move’s true weight. AMJ now is able to come up with a weight estimate with a margin for error of about five per cent, and the system means much faster cost estimates are delivered to the customer. Salespeople can print directly on-site and hand the customer an estimate within minutes, where previously it would take as much as two days to provide the customer with a quote.
The system also speeds things up if there are problems with a move. By moving its claims resolution procedure on-line, Mr. Bowser estimates that a process that used to take 90 days can now be done in 15 to 30.
Tara Kowalik recently moved from Brampton, Ont., to Acton using AMJ, and says she was impressed with being able to get a quote right away, and at how painless the process was. Ms. Kowalik thought the salesperson was merely plugging data away on a calculator, not realizing how much technology was at work behind the estimating process until she was handed the quote for the job. “I didn’t even really notice,” she says.
Not only does this system make the salesperson’s job easier, but it’s a joy for accounting, AMJ’s Ms. Payne says.
“It does save a lot of time. All the information’s at your fingertips. And you can’t ask for anything better than that in my mind.”
Rob Blackstien is a freelance writer and the principal of Pen-Ultimate (www.pen-ultimate.ca), a Toronto-based writing and editorial services firm.